WRK & Win: Evy Lyons

Here’s a Glimpse of What You’ll Learn:

• [0:40] Introduction to Evy Lyons and her background in marketing technology and fitness.
• [4:54] Transitioning from marketing in technology companies to co-founding Apex Cool Labs and how Evy found her passion in palm cooling.
• [12:21] The story behind the creation of Apex Cool Labs and how a tweet led to a partnership in developing palm cooling devices.
• [14:45] How palm cooling works, the science behind it, and how it enhances physical performance by regulating core body temperature.
• [20:23] Evy’s personal fitness journey and how her physical strength training influenced her leadership style and professional growth.
• [22:16] Leadership lessons Evy learned from her career in marketing and how they translated to her role as a co-founder of a startup.
• [26:32] The importance of creating a culture of ownership and encouraging initiative within teams.
• [31:32] What Evy doesn’t miss about working in larger organizations and the challenges of managing interpersonal drama and career progression.
• [37:34] Evy’s personal curriculum: a quarterly self-assessment approach to learning and growing, both personally and professionally.
• [44:02] Marketing advice for entrepreneurs: how to focus on the right audience and prioritize the best channels to build a strong brand.
• [47:45] The five books that had the greatest impact on Evy’s professional growth, including Measure What Matters and Never Split the Difference.
• [51:50] Mentors who shaped Evy’s career and the best advice she received from them, including how to inspire others and embrace creativity.