Brandon Doll is the Principal at Sports & Entertainment Advisors, a consultancy that utilizes data, modeling, and customer insights to enhance business outcomes for clients in collegiate and professional sports and other live entertainment. With over a decade of experience in the sports and entertainment sectors, Brandon has made significant contributions, including leading the Las Vegas Raiders’ transition from Oakland to Las Vegas. This move notably doubled revenue projections to $2.6 billion and introduced lucrative ventures such as the Wynn Field Club and the Allegiant Stadium Tours program. Before entering sports business, Brandon served as a Naval officer, bringing a diverse skill set to his current role. He is a recognized leader in his field, evidenced by his inclusion in the Sports Business Journal’s 40 under 40 in 2021, and actively contributes to his community through board positions at the Three Square Food Bank and the Mob Museum.
Here’s a Glimpse of What You’ll Learn:
- [2:42] Brandon’s introduction, career highlights, and his transition from naval officer to sports business leader.
- [6:48] The role of mentorship in Brandon’s journey and how he pays it forward.
- [10:51] How attending the MIT Sloan Sports Analytics Conference inspired Brandon to pursue sports business.
- [13:36] The challenges of relocating the Raiders from Oakland to Las Vegas and the key leadership lessons from failure.
- [15:56] How Brandon’s military experience shaped his leadership style, particularly his “shut up and listen” approach to decision-making.
- [19:08] The significance of community in sports, balancing team relocation while honoring fan bases in both Oakland and Las Vegas.
- [22:22] The importance of board leadership for community involvement and personal growth.
- [25:08] The inspiration behind creating innovative experiences like the Winfield Club at Allegiant Stadium.
- [31:28] The formation of Sports and Entertainment Advisors (SEA) and how Brandon supports revenue generation and stadium development for clients.
- [36:51] Real-world examples of how SEA has transformed ticket distribution and revenue strategies for major clients.
- [46:32] The future of premium experiences in stadium development and trends in ticket distribution.
In This Episode…
In the blended world of sports and entertainment, what’s the secret to crafting stadium experiences that not only draw crowds, but also open new revenue streams?
According to Brandon Doll, a visionary in sports business and stadium development, the key lies in innovating beyond the game itself to create immersive, premium experiences that cater to every type of fan. He highlights the importance of strategic design and the utilization of technology to enhance fan engagement and satisfaction. This approach not only elevates the spectator experience, but also significantly boosts the venue’s profitability and appeal.
In this episode of the WRK & WIN podcast, Corinne Milien talks with Brandon Doll, Principal of Sports & Entertainment Advisors, about revolutionizing the sports venue landscape. They discuss the impact of premium experiences on revenue, the power of mentorship in career development, and strategies for sustainable growth and community engagement in stadium projects.
Resources Mentioned in This Episode:
- Corinne Milien on LinkedIn
- WRK
- Brandon Doll on LinkedIn
- Sports & Entertainment Advisors
- “From Academia to Inclusion: Dr. Debonair Oates-Primus’ Journey” on the WRK & WIN podcast
- “Redefining Leadership Recruitment in Sports and Education With DeLaina Sarden” on the WRK & WIN podcast
- Abe Madkour on LinkedIn
- Sports Business Journal
- Wynn Field Club
- Allegiant Stadium Tours
- John Abbamondi on LinkedIn
- Three Square
- The Mob Museum
- “How sports can tackle the loneliness crisis” by AJ Maestas
- Eric Grubman on LinkedIn
- Peter O’Reilly on LinkedIn
Sponsor for this episode…
This episode is brought to you by WRK.
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