Alice Chen is a seasoned marketing professional with extensive experience in brand strategy, culture marketing, and influencer relations. Currently serving as the Senior Director of Culture Marketing at adidas, Alice has been instrumental in driving campaigns that resonate with a global audience. A UCLA alum, Alice is passionate about fostering authentic connections and using her platform to mentor the next generation of leaders. Through her involvement in the adidas Cultivate and Bloom program, Alice has guided and inspired many, including our host, Corinne Milien.
Here’s a Glimpse of What You’ll Learn:
- [2:20] Introduction and background on Alice Chen’s role at Adidas.
- [3:55] Alice shares her journey from pop culture enthusiast to Senior Director of Culture Marketing.
- [8:57] Understanding the scope and impact of culture marketing at Adidas.
- [11:04] Alice’s motivation for becoming a mentor and her experiences in the Adidas Cultivate and Bloom program.
- [13:06] Corinne and Alice discuss the qualities of effective mentorship and the importance of authenticity.
- [17:40] The challenges and rewards of balancing professional and personal life.
- [21:38] Alice’s approach to creating a supportive and inclusive work environment.
- [26:47] Highlights from Alice and Corinne’s mentorship journey and the impact of their collaboration.
In This Episode…
How does a career rooted in pop culture and communication evolve into a leadership role at one of the world’s leading sports brands? Can mentorship truly transform professional trajectories and foster authentic leadership?
Alice Chen, a dynamic leader in culture marketing, believes that being your authentic self is key to success. She shares her experiences from her early days as an intern to becoming a Senior Director at Adidas, highlighting the importance of staying true to oneself and continuously seeking opportunities to mentor and connect with others. Alice’s involvement in the Adidas Cultivate and Bloom program allowed her to mentor Corinne, shaping her perspectives and strategies for leadership.
In this episode of WRK & WIN, host Corinne Milien and Alice Chen delve into the essence of culture marketing, the significance of authentic leadership, and the transformative power of mentorship. They reflect on their mentorship journey, discuss the challenges and triumphs of balancing professional and personal life, and explore how authentic connections can drive impactful change in the corporate world.
Resources Mentioned in This Episode:
- Corinne Milien on LinkedIn
- WRK on LinkedIn
- Alice Chen on LinkedIn
- adidas
- adidas on LinkedIn
- adidas Cultivate and Bloom Program
Special Mentions:
- Ayesha Martin on LinkedIn
- Sammy van den Berg on LinkedIn
- Tamika Hall on LinkedIn
Related Episodes:
- Scott Geary: Driving Change and Diversity in Golf
- Etienne Maurice: Transforming Community Healing Through the Arts
- Laila Brock: Driving Revenue and Impact – The Art of Sports Event Management
- Romola Ratnam: Balancing Business and Social Change
- Leela Srinivasan: From CMO to CEO – Shaping the Future of Sponsorship for Women Athletes
Quotable Moments:
- “You have to be your authentic self; there’s no need to change who you are.”
- “Mentorship cannot proceed without the actual work being done.”
- “Creating a safe and open environment is crucial for effective mentorship.”
- “The self-care part has nothing to do with our emails and everything to do with living life as a working woman.”
Action Steps:
- Be Authentic: Always bring your true self to your professional and personal interactions.
- Engage in Mentorship: Seek opportunities to mentor and be mentored, understanding the mutual benefits.
- Create Inclusive Spaces: Foster a work environment that values openness, authenticity, and inclusivity.
- Balance Professional and Personal Life: Prioritize self-care and balance to maintain overall well-being.
- Continuous Learning: Stay curious and open to learning from different perspectives and experiences.