Laila Brock is the Senior Vice President for Community Impact and Strategic Partnerships at Atlanta Dream, a 2023 WNBA playoff team. She joined the Dream in December 2022, aligning the organization’s mission with its business development objectives and emphasizing the team’s core values.
Here’s a glimpse of what you’ll learn:
- Laila Brock shares her journey in the sports industry to where she is today
- Strategies that get the most traction when creating strategic partnerships and events
- Laila’s career highlights and the people who helped her get there
- The most impactful lessons Laila learned throughout her career
- Employee development in the sports industry
- What’s next for Laila’s team?
- Laila shares a crazy experience that shaped her perspective
In this episode…
Sports have always been more than just a game, influencing cultures, economies, and leaving lasting impressions on our collective memory. But have you ever wondered what goes on behind the scenes when a team drives impactful revenue? Laila Brock provides a fresh perspective on achieving a balanced trifecta in the world of sports: building a robust team, forging a strong community with lasting impact, and ensuring sustainable revenue generation. While immediate gains are important, it’s the harmony between these elements that propels an event to legendary status, guaranteeing both community and financial rewards. In this episode of WRK & WIN, host Corinne Milien sits down with Laila Brock, Senior Vice President for Community Impact and Strategic Partnerships at Atlanta Dream.Laila shares her insights on building successful partnerships and emphasizes the importance of finding good teammates who share the same values. They discuss the art of crafting unforgettable experiences, the vital role of stakeholder collaboration, and the synergy between passion, purpose, and profit in the sports industry. Join them to discover how sports events can leave a lasting mark both in the arena and in the community.Resources Mentioned in this episode
- Corinne Milien on LinkedIn
- WRK
- Laila Brock on LinkedIn
- Atlanta Dream
- Charles Nieves on LinkedIn
- JMI Sports
- College Football Playoff
- Institute for Sport and Social Justice
- Florida Atlantic University
- Morgan Shaw Parker on LinkedIn
- Michael Kelly
- Eric Poms on LinkedIn
- Bill Hancock on LinkedIn
- Maya Branch on LinkedIn
- Kelly Lee on LinkedIn
- Dr. Jeffrey O’Brien on LinkedIn