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Partnership aims to provide education, mentorship, and opportunities for success in the NIL and beyond

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Decatur, GA – July 19, 2023 – WRK, a people-powered HR and staffing solutions company, is proud to announce its partnership with Meta for the highly anticipated NIL Empower 3.0 program. As the exclusive career development partner, WRK will collaborate with Meta’s Sports Partnerships team, industry leaders, and renowned brands to provide education, mentorship, and opportunities for 30 female student-athletes, helping them succeed in the NIL era.

The NIL Empower 3.0 program empowers female student-athletes by leveraging their Name, Image, and Likeness (NIL) across Meta’s platforms while cultivating a strong personal brand that extends beyond their athletic careers. 

Meta, a recognized leader in the NIL space, shares WRK’s enthusiasm for this partnership.  ”We’re proud to continue investing in women’s sports & NIL through this partnership with WRK. NIL is much more than making money, it’s an opportunity to prepare for life after sports. By combining Meta’s expertise in NIL education with WRK’s focus on career development, we can offer a comprehensive program that equips these talented student-athletes for success both during and after their college years.” says Becca Wathen, Meta’s Strategic Partner Manager of Student-Athletes and Sports Creators

As the career development partner, WRK will provide a strategic experience offering resources in career exploration and mapping. Through tailored workshops, athletes will gain real-world exposure to various roles, industries, and work environments, creating a valuable network to support their future endeavors.

“WRK is committed to maximizing potential, and I am thrilled to embark on another journey with Meta to impact the future of these student-athletes,” says WRK Founder and CEO Corinne Milien. “I invite other employers committed to fostering inclusion and championing the success of female athletes to join us in this important work.” Employer partners have the opportunity to contribute to the development of these athletes while engaging driven, ambitious, and creative talent for their organizations.

To learn more about becoming an employer partner: please visit

If you are a female student-athlete interested in learning more and applying to this program, click here. Deadline is July 23, 2023

For press inquiries, contact

About WRK

WRK is a people-powered HR and staffing solutions company based in Atlanta, GA. Committed to maximizing potential, WRK offers comprehensive services to help businesses overcome workforce challenges in sports and entertainment. To learn more, visit, and follow us on LinkedIn @LetsDoWRK, and Instagram @letsdo_WRK.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To learn more, visit and follow them on Twitter @Meta, LinkedIn @Meta, and Instagram @Meta.