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Bill Guertin

Bill Guertin is the Co-founder and Chief Learning Officer at ISBI 360, a company that offers innovative solutions for the sports and entertainment industry primarily through personnel growth, enhanced sales, and talent recruitment. Sometimes known as The 800-Pound Gorilla, Bill is a sales and peak performance expert who brings value to audiences worldwide as a professional keynote speaker, sales trainer, skilled facilitator and Master of Ceremonies. Additionally, Bill is a community builder within the sports industry and the Co-founder and Chief Executive of the Legacy Leaders Inner Circle, a platform for high-level executives in sports and entertainment to explore deeper meanings in their lives and careers.

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Here’s a glimpse of what you’ll learn:

  • Bill Guertin shares his background and why he wanted to impact the sports business landscape
  • What is Inspiration Sports Business Institute?
  • The value of positivity and building relationships with clients
  • Teaching empathy and communication skills in a digital age
  • How to best train salespeople to understand clients’ needs
  • The Legacy Leaders Inner Circle and its mission
  • Pitfalls and lessons learned throughout Bill’s career
  • The importance of understanding individual motivations to effectively lead a team
  • Strategies to find, hire, and train talent in the sports industry
  • How Bill maintains his productivity and well-being
  • The future of training and hiring sales professionals in sports media entertainment

In this episode…

In the dynamic world of sports and entertainment, talent recruitment and training are pivotal for success. How does one innovate in these areas while ensuring a team’s growth and efficiency? Can the right strategies in talent management truly revolutionize the industry?

According to Bill Guertin, a respected authority in sports sales and training, innovative strategies in talent recruitment and training are not only possible, but essential for the future of sports and entertainment. He emphasizes the need to understand individual motivations and leverage empathy in leadership roles, coupled with a commitment to personal and professional growth.

In this episode of WRK & WIN, Corinne Milien speaks with Bill Guertin, Co-founder and Chief Learning Officer of ISBI 360, about reshaping the landscape of talent management in sports. They delve into the nuances of innovative recruitment methods, the significance of mentorship and personal development, and strategies for fostering effective leadership in the high-stakes world of sports sales.

Sponsor for this episode…

This episode is brought to you by WRK.

In the dynamic world of sports and entertainment, managing a successful business is about more than just the bottom line — it’s about the people who make it happen.

WRK is your go-to partner for people-powered HR and staffing solutions, designed to overcome your toughest workforce challenges.

From fostering employee engagement through positive employee relations to developing future leaders with their Leadership Development programs, WRK‘s services are designed to maximize the performance of your team and ensure a vibrant, inclusive work culture.

This isn’t just HR — it’s HR reimagined.

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