Bill Guertin is the Co-founder and Chief Learning Officer at ISBI 360, a company that offers innovative solutions for the sports and entertainment industry primarily through personnel growth, enhanced sales, and talent recruitment. Sometimes known as The 800-Pound Gorilla, Bill is a sales and peak performance expert who brings value to audiences worldwide as a professional keynote speaker, sales trainer, skilled facilitator and Master of Ceremonies. Additionally, Bill is a community builder within the sports industry and the Co-founder and Chief Executive of the Legacy Leaders Inner Circle, a platform for high-level executives in sports and entertainment to explore deeper meanings in their lives and careers.
Here’s a Glimpse of What You’ll Learn:
- [0:05] Introduction to Bill Guertin’s career and his current role as Chief Learning Officer at ISBI 360.
- [7:48] Bill shares his journey from radio sales to becoming an expert in sports ticket sales and customer service.
- [14:19] Transition from traditional sales methods to training sports industry professionals through micro-learning techniques.
- [20:05] The creation of ISBI 360’s Virtual Sales Network, providing sales training and job placements for sports professionals during the pandemic.
- [27:17] Bill’s philosophy on caring for clients and building long-term relationships through personalized sales techniques.
- [35:06] Developing the Legacy Leaders Inner Circle to support senior sports executives with heart-centered leadership.
- [41:29] Lessons learned from leadership challenges and the importance of empowering others to succeed.
- [46:42] Strategies for building empathetic teams and discovering individual motivations to drive performance.
- [52:31] How ISBI 360 helps organizations find overlooked talent by tapping into unconventional backgrounds.
- [56:09] Overcoming the challenges of remote sales teams and building trust in virtual environments.
- [1:05:55] The future of sales training in sports, including the impact of AI, rising salaries, and mental health considerations.
In This Episode…
In the dynamic world of sports and entertainment, talent recruitment and training are pivotal for success. How does one innovate in these areas while ensuring a team’s growth and efficiency? Can the right strategies in talent management truly revolutionize the industry?
According to Bill Guertin, a respected authority in sports sales and training, innovative strategies in talent recruitment and training are not only possible, but essential for the future of sports and entertainment. He emphasizes the need to understand individual motivations and leverage empathy in leadership roles, coupled with a commitment to personal and professional growth.
In this episode of WRK & WIN, Corinne Milien speaks with Bill Guertin, Co-founder and Chief Learning Officer of ISBI 360, about reshaping the landscape of talent management in sports. They delve into the nuances of innovative recruitment methods, the significance of mentorship and personal development, and strategies for fostering effective leadership in the high-stakes world of sports sales.
Resources Mentioned in This Episode:
- Corinne Milien on LinkedIn
- WRK
- Bill Guertin: LinkedIn | Email | Contact number: 815-549-9134
- Inspiration Sports Business Institute (ISBI) 360
- The 800-Pound Gorilla
- Brett Zalaski on LinkedIn
- United States Football League (USFL)
- “Micro-Internships — Creating College to Career Pathways” with Jeffrey Moss on the WRK & WIN podcast
- H. Douglas Quinn on LinkedIn
- Sean Quinn on LinkedIn
- Calendly
- HubSpot
- MyTSA
Sponsor for this episode…
This episode is brought to you by WRK.
In the dynamic world of sports and entertainment, managing a successful business is about more than just the bottom line — it’s about the people who make it happen.
WRK is your go-to partner for people-powered HR and staffing solutions, designed to overcome your toughest workforce challenges.
From fostering employee engagement through positive employee relations to developing future leaders with their Leadership Development programs, WRK‘s services are designed to maximize the performance of your team and ensure a vibrant, inclusive work culture.
This isn’t just HR — it’s HR reimagined.
Go to www.letsdowrk.com to learn more.