Charles Nieves is the Chief Revenue Officer at Georgia Institute of Technology, a prestigious educational institution known for its advanced technological research and studies. With an extensive background in collegiate athletics, Charles began his professional journey at Georgia Tech, working as a ticket sales consultant while pursuing his MS in Sport Administration from Georgia State. For nearly 15 years, Charles has carved a niche for himself in revenue generation roles at Power Five institutions, including the University of Georgia, Penn State, and Miami.
In addition to his expertise in building and managing corporate partnerships, he has also showcased his leadership by heading marketing initiatives and team partnerships for major brands like GameDay Vodka. Charles’ approach to revenue generation, underscored by relationship-building and a solutions-based mindset, has consistently set new standards in the realm of collegiate athletics.
Here’s a Glimpse of What You’ll Learn:
- [3:14] Charles’ journey from growing up in Boston to leading revenue generation at Georgia Tech.
- [4:18] The influence of Charles’ father, a top Xerox salesperson, on his career path.
- [5:40] Charles’ early start in sales at 14 and his transition to revenue generation in sports.
- [8:59] How Charles plans to revitalize Georgia Tech Athletics and enhance the game-day experience.
- [11:29] The key attributes Charles looks for when building his team and hiring talent.
- [13:05] The challenge of reconnecting Georgia Tech with the Atlanta community.
- [16:51] Vulnerability and lessons learned as a young leader in college athletics.
- [18:55] Mentors who shaped Charles’ career, including Jeff Huffman and Koshay Irby.
- [20:57] The importance of maintaining relationships and authentic communication in leadership.
- [25:55] How Charles navigated being “the only” in the room and the confidence he built over time.
- [29:50] Charles’ reflections on diversity in leadership and how to meet people where they are.
In This Episode…
Every sporting event pulses with energy — but what truly elevates a college sports game day is not just the sport, but the surrounding experience. But how does one transform a regular game day into a spectacle of community involvement and palpable excitement?
Charles Nieves, Georgia Institute of Technology’s pioneering Chief Revenue Officer, has been shaping the answer. With an ambitious vision of packed stadiums and pre-game streets brimming with activity, he’s transforming the Georgia Tech game day experience into something that sets new benchmarks. From innovative concert series to community-centric initiatives, Charles’ strategies extend beyond mere revenue generation, intertwining sport with community spirit.
In this episode of WRK & WIN, host Corinne Milien engages with Charles Nieves, exploring the driving forces behind his dynamic initiatives at Georgia Tech. They delve into the essence of creating a memorable fan experience, the genesis of the “hell of a block party,” and the critical role mentorship plays in shaping sports professionals. Join them as they discuss the intricate connection between revenue generation and crafting a sense of belonging that fans treasure.
Resources Mentioned in This Episode
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