Allison Fillmore is the Vice President of Business Development at the PGA TOUR, the premier organization in professional golf renowned for organizing professional golf tours in North America. Before joining the PGA TOUR, she held positions at the Atlanta Falcons, NASCAR, and the Atlanta Dream. In her current role, she’s focused on growing the business, improving fan experiences, and building strong partnerships. She is also committed to promoting diversity, leadership, and community involvement in the sports industry. With over 20 years in sports marketing and sales, Allison has a knack for working with partners to create and implement innovative solutions that meet their goals, improve the fan experience, and boost the PGA TOUR brand.
Here’s a Glimpse of What You’ll Learn:
- [0:07] Introduction to Allison Fillmore’s career in sports and her current role at the PGA Tour.
- [5:12] Allison’s early days with the Cleveland Lumberjacks and how her passion for sports shaped her career.
- [12:02] Transitioning from ticket sales to sponsorship sales and how Allison’s leadership evolved across different sports organizations.
- [17:47] The creation of the 1904 Club at East Lake Golf Club and its innovative fan experience.
- [25:56] Building strong, long-lasting relationships with key partners like Southern Company and Coca-Cola.
- [31:36] Insights into Allison’s work on the PGA Tour’s Inclusion Leadership Council and efforts to diversify the sport.
- [39:45] Mentors and influential figures who have guided Allison throughout her career.
- [46:26] Allison’s legacy: empowering young women in sports and giving back to the community.
In This Episode…
Ever wondered how the sports world, particularly golf, shapes memorable experiences and community development? What does it take to blend these aspects seamlessly?
Allison Fillmore, an influential authority in the world of golf, believes the key lies in building strong relationships and constantly creating unforgettable experiences. By leveraging her extensive knowledge of the sports industry and passion for charity, she emphasizes the interconnectedness of sports, community outreach, and personal growth of young athletes.
In this episode of WRK & WIN, host Corinne Milien speaks with Allison Fillmore, Vice President of Business Development at the PGA TOUR, to discuss her extensive work in the golf world. They discuss Allison’s new focus on official marketing partnerships with the PGA TOUR where she emphasized the importance of relationships, a positive mindset, and a good culture in achieving success. The conversation also touched on the role of mentors in career development and her vision for empowering young athletes through academics, athletics, and charity.
Resources Mentioned in This Episode:
- Corinne Milien on LinkedIn
- WRK
- Allison Fillmore on LinkedIn
- PGA TOUR
- Maria Taylor
- The Winning Edge Leadership Academy
- Atlanta Dream
- Atlanta Falcons
- First Tee
- East Lake Foundation
- Chris Womack on LinkedIn
- Southern Company
- Jimmy Etheredge on LinkedIn
- Marsha Oliver on LinkedIn
- Greg Walter on LinkedIn
- Atlanta Motor Speedway
- Alex Baldwin on LinkedIn
- Korn Ferry Tour
- Julie Tyson on LinkedIn
- Athletes for a Better World
- Jackie Joyner-Kersee
- Danny Wuerffel
- Jack Nicklaus
- Stewart Cink
- WM Phoenix Open
- The Genesis Invitational
- The US Open
Sponsor for this episode…
This episode is brought to you by WRK.
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