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Laura Barnard

Laura Barnard is the Founder of BREAKTHRU Brands, an innovative leadership development solution focused on advancing equitable representation of leaders worldwide. With a BA in Psychology from Harvard University and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, Laura brings a profound understanding of brand power and leadership dynamics to her mission. Her career includes two decades of experience leading global brands, emphasizing building leadership brands that elevate diverse voices. As a former Division I athlete and a proud member of the LGBTQ+ community, she champions energy, collaboration, and inclusivity in her work.

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Here’s a glimpse of what you’ll learn:

  • Why Laura Barnard made it her mission to empower underrepresented leaders
  • The evolution of BREAKTHRU’s focus from solely women to all marginalized groups
  • Unlocking personal branding for leaders through archetype-based strategy
  • Applying brand psychology from the product world to leadership branding
  • The importance of deep discovery and clarity in personal branding
  • The value of finding footage and showcasing it on LinkedIn
  • Why mission alignment is crucial in working with individuals and organizations
  • How mentorship and partnership help in advancing underrepresented leaders
  • The future of leadership development and dismantling stereotypes

In this episode…

How do we bridge the gap for underrepresented leaders in today’s global workforce, ensuring they not only participate, but thrive and even lead?

According to Laura Barnard, a visionary leader, the answer lies in dismantling leadership stereotypes and leveraging brand innovation to empower these leaders. She emphasizes the critical role of personal branding in navigating the complexities of leadership for underrepresented groups. By creating a unique leadership identity that embodies authenticity and inclusivity, Laura’s approach aims to close the confidence and authority gaps often faced by these leaders, enabling them to articulate their vision and have greater impact.

In this episode of the WRK & WIN podcast, host Corinne Milien talks with Laura Barnard, Founder of BREAKTHRU Brands, about empowering underrepresented leaders through brand innovation. They discuss breaking down leadership stereotypes, the importance of personal branding in leadership development, and the transformative power of strategic partnerships in promoting diversity and inclusion.

Sponsor for this episode…

This episode is brought to you by WRK.

Managing a successful business is about more than just the bottom line — it’s about the people who make it happen.

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From fostering employee engagement through positive employee relations to developing future leaders with their Leadership Development programs, WRK‘s services are designed to maximize the performance of your team and ensure a vibrant, inclusive work culture.

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