Golf is more than just a sport—it’s a thriving industry full of opportunities. In Part 2 of this special two-part series with Fore Hire, we explore the business side of golf and the people leading innovation, growth, and change in the industry.
While some of our guests have backgrounds as athletes, others found their way into the golf world through business, technology, and leadership. These conversations reveal how the golf industry is evolving, the careers shaping it, and the opportunities available for those looking to break in.
FORE HIRE mission:
“We educate, guide, and inspire athletes to transition from golf to successful careers in the business world.”
Episode 1
Dan Mackin
The Business of Golf at Bridgestone
Topics: Sales, industry growth, golf business strategy
Dan Mackin has spent over 20 years at Bridgestone Golf, leading sales and developing partnerships with major retailers and athletes like Tiger Woods. He shares how the business of golf is evolving, the increasing participation of women and junior golfers, and what it takes to succeed in sports sales. He also gives insights on how branding, partnerships, and reputation play a role in growing a global golf brand.
Dan Mackin, Vice President of Golf Sales, Bridgestone Golf
Elizabeth Clarkson
Managing and Growing a Golf Course
Topics: Golf course management, leadership, diversity in golf
Running a golf course takes more than just keeping the greens in shape—it’s about managing finances, people, and the bigger vision for the facility. As General Manager of Chimney Golf Course, Elizabeth Clarkson has transformed the municipal course into a $2.5 million community asset. She discusses the challenges of municipal golf management, the importance of delegation and work-life balance, and why she’s passionate about increasing opportunities for women and minorities in the golf industry.
Elizabeth Clarkson, PGA Member & General Manager, Chimney Golf Course
Mike Perry
How Technology is Changing the Golf Experience
Topics: Golf technology, networking, company culture
Technology is reshaping how golf tournaments are organized and experienced, and Golf Genius Software is at the forefront of that change. Mike Perry shares insights on how tech is streamlining tournament operations, the importance of strong relationships in the golf business, and how company culture plays a role in long-term success. He also talks about the lessons he’s learned in leadership and the value of authentic networking.
Mike Perry, Customer Support Manager, Golf Genius Software
April Workman
Creating a Permanent Home for College Golf
Topics: Sports entrepreneurship, event planning, fundraising
April Workman is on a mission to create a permanent home for college golf. As Executive Director of the College World Golf Championships Foundation, she’s working to build a lasting venue for college golf championships. She shares how the idea was inspired by her father, the challenges of securing funding in non-revenue sports, and what it takes to build a large-scale sports initiative from the ground up.
April Workman, Executive Director, College World Golf Championships Foundation
Key Takeaways from Part 2
- The business of golf is evolving, with new opportunities in sales, technology, course management, and entrepreneurship.
- Leadership and networking are key—whether you’re in golf sales, course operations, or tournament technology, relationships drive success.
- There’s no one way to build a career in the golf industry—whether you start as an athlete or enter from the business side, there’s room to make an impact.
If you missed Part 1, go back and check it out for insights on athletes transitioning into the business world.
Learn more about Fore Hire → forehireus.com
Resources Mentioned in This Episode:
- Corinne Milien on LinkedIn
- WRK on LinkedIn
- Dan Mackin on LinkedIn
- Elizabeth Clarkson on PGA
- Mike Perry on LinkedIn
- April Workman on LinkedIn
Quotable Moments:
- “The golf industry is changing. More women, more young players, and new technology are shaping the future of the game.” – Dan Mackin
- “Managing a golf course is like running a business. You need vision, leadership, and the ability to adapt.” – Elizabeth Clarkson
- “Technology is making golf more accessible, and the way tournaments are run today is nothing like it was 10 years ago.” – Mike Perry
- “Building something from the ground up is never easy, but if you believe in the mission, you keep going.” – April Workman
Action Steps:
- Explore career opportunities in the golf industry. There are roles in sales, technology, course management, and event planning beyond just playing the game.
- Develop leadership skills.
Whether you’re managing a team, a business, or a course, leadership is key to success. - Stay updated on industry trends.
Golf is evolving—follow industry news, attend events, and keep an eye on emerging technology. - Think outside the box.
April Workman’s story proves that big ideas can come to life with persistence and the right partnerships. - Leverage your network.
Just like in Part 1, relationships in the golf world can open doors to unexpected opportunities.