ATLANTA, September 18, 2024 – WRK, a trusted agency built to maximize human potential, is proud to announce its official partnership with Handshake America, a nonprofit focused on uniting high school student-athletes and helping them translate the lessons learned on the field into success across all aspects of their lives.As Handshake America’s new marketing and advancement partner, WRK will support the organization’s efforts to enhance program visibility, deepen engagement with alumni, coaches, and corporate partners, and celebrate the impact of their work on student-athletes nationwide.
Through this partnership, WRK will develop and execute comprehensive marketing strategies that align with Handshake America’s mission, including social media management, digital content creation, and outreach campaigns. WRK will also help tell Handshake America’s story by capturing and sharing the powerful impact of its coaching program across multiple platforms.
“We are thrilled to announce our partnership with WRK and eagerly anticipate collaborating on our upcoming strategic advancement and engagement initiatives.” said Jared Weston, President of Handshake America. “Corinne’s passion and experience align perfectly with the mission and vision of Handshake America.”
As the marketing and advancement partner, WRK will focus on increasing awareness of Handshake America’s programs, engaging key stakeholders such as student-athletes, coaches, and corporate partners, and enhancing digital engagement through targeted campaigns and storytelling initiatives.
“At WRK, we are honored to partner with an organization like Handshake America that is so deeply committed to empowering young athletes to succeed beyond the playing field,” said Corinne Milien, CEO of WRK. “Together, we will build a powerful narrative that reflects Handshake America’s transformative impact, and we’re excited to support their growth and advancement.”
This collaboration will enhance Handshake America’s presence in its current regions and facilitate expansion into new markets. It will also establish a sustainable support pipeline from alumni, business partners, and community members, ensuring long-term growth and impact.
About WRK
WRK, a strategic partner, connects organizations with the resources and opportunities they need to focus on growth, innovation, and impact. We work with visionaries and outliers to collectively overcome workforce challenges. Our ecosystem of partners has extensive experience offering a comprehensive suite of services to help businesses build capacity and develop their people.
About Handshake America
Handshake America, a 501(c)(3) organization, unites gritty and coachable student-athletes from diverse high schools and teams them up with successful professionals who help translate lessons from the field to success in life. Handshake America’s unique coaching program has positively impacted the lives of hundreds of high school student-athletes across four program regions: Central Ohio, Atlanta (GA), Western NC, and Charlotte (NC).