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Natalie White is the Founder and CEO of Moolah Kicks, a pioneering brand exclusively focused on creating basketball shoes for women. Originating from her observation of the lack of female-specific basketball sneakers during her senior year at Boston College, Natalie was propelled by the realization that existing footwear options did not address the unique biomechanical needs of female athletes, thus posing a higher risk of injury. Her vision for Moolah Kicks emerged from a desire to fill this gap, offering shoes designed with a higher arch, slimmer width, and narrower heel, tailored to the anatomical differences of women’s feet. Launched in 2021, Moolah Kicks has swiftly grown, with its products being retailed online and across Dick’s Sporting Goods stores nationwide. Natalie’s background as a lifelong basketball enthusiast and her role as a team manager at Boston College have deeply informed her mission to empower female athletes through specialized footwear, making her an innovator in the athletic apparel industry.

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Here’s a glimpse of what you’ll learn:

  • What motivated Natalie White to start Moolah Kicks
  • Natalie’s transition from a corporate job to starting her own business
  • The increasing recognition of the need for gender-specific shoes
  • How to stay motivated despite rejection and lack of progress
  • Building a successful business through community engagement and awareness
  • Strategies that led to the rapid growth and success of Moolah Kicks
  • What is Natalie most proud of right now?
  • The challenges of balancing personalities when working with high-profile talents
  • Natalie’s plans for the future of Moolah Kicks
  • The importance of community and support for women’s basketball

In this episode…

In a world where female athletes continually push boundaries, how often do we consider the gear that empowers their performance? Is the market meeting their unique needs?

According to Natalie White, a trailblazer in women’s basketball footwear, the market has historically overlooked the unique needs of female athletes, particularly in basketball footwear. She points out that the lack of shoes designed specifically for women has not only been a gap in the market, but also a barrier to performance and safety. Highlighting the importance of footwear that caters to the biomechanical differences of female athletes, Natalie emphasizes that the right shoe can significantly reduce injury risks and enhance on-court performance. This is why she started Moolah Kicks and made it her mission to contribute to the empowerment and success of women in basketball.

In this episode of WRK & WIN, Corinne Milien talks with Natalie White, Founder and CEO of Moolah Kicks, who shares her groundbreaking journey of starting a sports footwear brand. They cover the inspiration behind Moolah Kicks, the challenges faced in a predominantly male industry, and the transformative impact of Moolah Kicks on the women’s basketball community.

Sponsor for this episode…

This episode is brought to you by WRK.

Managing a successful business is about more than just the bottom line — it’s about the people who make it happen.

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From fostering employee engagement through positive employee relations to developing future leaders with their Leadership Development programs, WRK‘s services are designed to maximize the performance of your team and ensure a vibrant, inclusive work culture.

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